Writing, Styling, Creative Direction, Photography, Editing, Graphic Design
OH BOY MAGAZINE
OH BOY is a print publication showcasing everyday fashion inspired by menswear. It aims to reinvent the world of women's magazines by listening to modern female's needs. OH BOY encourages its readers to ditch social norms and shop the menswear department. Because, as designer Yohji Yamamoto said: “The more a woman hides and abandons her femininity, the more it emerges from the very heart of her existence.”